It was an idea as brilliant as it was shortlived: let people swap their eBooks with strangers free of charge using Kindle's new 'lending' feature. And now, after around two months in operation, Amazon has given Lendle the boot. A little background: earlier this year Amazon gave Kindle a new lending feature that will let you give an ebook you own to a friend for 14 days (Barnes and Noble has offered a similar feature on the Nook since 2009). The feature will only let you lend each book once, and only certain books even support lending in the first place. But it's still a great feature for bookworms who have grown accustomed to swapping their favorite new reads with friends. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/SXI_xHS588g/
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