A spectre is haunting Mountain View. No, not bed bugs: bit rot. Google is in serious decline. I don't see how they can deny it. They have famously always been a data-driven organization, and the data is compelling. Business Insider's list of the 15 biggest tech flops of 2010 cited no fewer than four from Google: Buzz, Wave, Google TV, and the Nexus One. Bizarre errors have erupted in Google Maps. Many of its best engineers are leaving. Influential luminaries like Vivek Wadhwa, Jeff Atwood, Marco Arment and Paul Kedrosky (way ahead of the curve) say their core search service is much degraded from its glory years, and the numbers bear this out; after years of unassailable dominance, Google's search-market share is diminishing?it dropped an eyebrow-raising 1.2% just from October to November?while Microsoft's Bing, whose UI Google tried and embarrassingly failed to copy earlier this year, is on the rise.
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