I forget sometimes when I'm talking to friends and family that they have no idea what I mean when I use certain terms. We all do that, right? For example, we'll toss out words like "cloud" when we mean the Internet, not to confuse our audience but because we're caught up in the current technojargon. But when we do so with our business colleagues, we risk confirming IT's propeller-head stereotype and, even worse, having them tune out what we're saying.
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