US Cellular Announces One-and-Done Contracts; the 'Belief Project'

The nation's No. 6 wireless carrier, US Cellular, has announced something that we are pretty sure none of the Big 4 (T-Mobile, Sprint, AT&T and Verizon) will ever implement: "The Belief Project." It's a program that encourages loyalty with rewards instead of fear (of early termination fees). The Belief Project states that once a customer finishes a contract, they are done. One and done, they call it. It means that once you finish a two-year contract with US Cellular, you'll get the same perks you would get

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